Bottlers Nepal Limited (BNL) (authorised bottler of the Coca-Cola Company) is collaborating with RAP3 CONNECT and Unilever Nepal Limited (UNL) to sell their products through our network of 400 + Hamri Didis; Hamri Didis have have placed orders for BNL stock and last week they received their first deliveries of Coca-Cola products.
The Hamri Didis ('our sisters'), initially selected by CONNECT, and trained and appointed by UNL as rural sales agents now have access to multiple income sources and UNL and BNL can reach their products and services to last mile markets.
During the recent training event for all Hamri Didis Rajnish Sharma, the Country Commercial Manager of Bottlers Nepal said, ‘We continue with our aim of providing hope and support to the female retailers in Nepal, that their businesses can be profitable, no matter the size. I am extremely pleased about our collaboration with IMC Worldwide, through which we have been able to support in building capability of 400 women from the ‘Hamri Didi” network, who’s selling and merchandising skills have been enhanced to sell multiple products including ours. We are looking forward to being a part of the journey these independent women entrepreneurs are courageously commencing.’
In addition to adding the Hamri Didis to their distribution network, BNL has provided Hamri Didis with 5by20 training; 5by20 is The Coca-Cola Company's global commitment to enable the economic empowerment of 5 million women entrepreneurs across the company's value chain by 2020.